It's Okay to Register That Domain Before Building an MVP

Because sometimes, the name is the asset.

We’ve all done it.

You get hit with an idea, register a slick domain name, maybe write a few lines of code... then get bored and move on.

While most advice says "Don't waste cash before validation," here’s a little secret: sometimes registering that domain is the MVP. Especially if you're willing to play in the world of domain flipping.

Domain name investing—aka domain flipping—is the art of scooping up digital real estate in niches you believe in, with an eye for resale. To outsiders, it sounds like a cheesy get-rich-quick scheme. But to those who stick with it, it’s more like indie real estate: slow, strategic, and surprisingly profitable.

I started exploring domains years ago, and in 2018 I founded Domaincord—the first domain investing community on Discord. Since then, we've grown into one of the largest public, free-to-join domain investing groups out there.

If you’ve got a folder full of names that never turned into projects, join us. Learn how to price, market, and flip your unused domains. Don’t just let them expire—turn them into runway.