Let's normalize sending emails from OUR laptops

Mailchimp is expensive, but there's a much better, more affordable way to send email marketing campaigns.

Hey —

Mailchimp’s great, until you realize you’re paying $59/mo to send a basic-ass html email with your logo on it.

but guess what?
you don’t need all that.

🔥 the indie hacker email stack:

• get SMTP credentials via ImprovMX ($9/mo)

• build a simple (still gorgeous) template — tons of free generators exist

• send bulk campaigns w/ one of these local tools:
  → sendblaster.com (windows)
  → serialmailer.com (mac)
  → mailingmerge.com (iOS & Android; yes, really)

what you get:
✔ zero lock-in
✔ full control
✔ your custom domain (no “via mccs123.mailchimpapp.net” weirdness)
✔ actually CHEAP

if you've ever poked at Tailwind or written email HTML by hand, this route will feel like cheating.

and yeah, it totally works. i’ve been running mine this way for years.

you down to take control of your email stack?

happy to walk you through how i set mine up if you're curious.

— Alex

(ps: your Contacts app already supports lists. use what you’ve got, not another SaaS.)